Triple
G is a new reputation-ranking score created by Chime Insight & Engagement
and The Good Relations Group. We
scored just over 100 well-known brands against all three elements using
in-depth consumer feedback.
The
results provided a picture of which brands are strong on the three elements of
the ‘Power of Good’ – Good Recommendation, Good Engagement and Good Actions.
Of
the 100 brands rated, only 20 brands achieved a positive ranking across all
three factors, achieving a Triple G status.
We believe a Triple G ranking is an indicator for future business
success. This was substantiated, as the
companies who received high scores from the UK general public across all three
elements also reported a strong financial performance.
Where
an
‘AAA’ credit score acts as an indicator of your organisation’s hard capital, a
Triple G rating measures your reputation score, or ’soft capital’.
If
you want to learn more about Triple G and whether we scored your brands and the
learning’s
for
your sector, please contact Caroline at Chime Insight & Engagement
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