Good Reputations are built on

Good reputations are built on three attributes:-

1. what you do - Good Actions

2. what you say – Good Engagement 

3. what others say about you – Good Recommendation 

Triple G rating was designed to accurately score brands against all three elements.

We undertook an innovative research methodology, which involved two stages to get under the skin of how consumers felt these 100 brands performed on the above dimensions. 

Initially we surveyed 3,500 people asking them each in detail about a minimum of 3 brands – with which they had a good amount of familiarity with and felt able to comment on.

From these results we developed a picture of which brands were strong on these three elements of the 'Power of Good' – Recommendation, Engagement and Good Actions, and which were less good and why? 

We then went onto a second stage - crowd validation of our stage 1 findings, across a sample of 500 UK nationally representative adults. We showed them whether the brands obtained any of the three G rating or not (from the initial survey) and then asked them if they agreed or disagreed with this. We enabled the power of the crowd to comment, and move a brand into or out of obtaining a G rating for Recommendation, Engagement and Good Actions.

This gave us a very thorough view of what the UK public at large thought of this broad spectrum of brands, operating in a variety of sectors.